With Web sites, we’re often too busy focusing on search engine optimization, search engine marketing, and the technical aspects of a Web site that we forget “right brain” activities that can really make a Web site tick.

After all, if we have a commercial Web site but nothing that makes our customers come back over and over again except the products, and if those products aren’t updated on a very regular basis, what real reason do our visitors have to visit and buy frequently?

What reason do the search engines have to visit regularly?

But what if we have valuable content — content such as how to clean our products; how to display our products; comparisons of our products; product accessories; how to guides; tips; tutorials; content for specific audiences; etc.,; wouldn’t you imagine that traffic would improve because of the content? What else would improve? Sales.

What else? Link popularity, because other sites would like the valuable content.

What else? (You mean there’s MORE??)

Trust in your site, and trust in you. 

People would begin to trust you as an expert in the area, because you’ve taken the time to provide quality material about your industry. Sites would link to your content, and your link popularity and link reputation would grow. So would your rankings.

What did it take to get an increase in rankings? Creativity, and a little hard work.

That’s the purpose of this blog . . . to help you learn how to think creatively, and to have fun doing so.

We’ll give you ideas GALORE — even fun puzzles, a 12-step program for learning how to be creative, creativity examples, examples for specific industries, link popularity ideas, and much more. We’ll change your way of thinking about your Web site, and we’ll get the left side of your brain working for you.

Hang in there with us, and be prepared to learn how to take your Web site to new levels.

We promise you two things — it will be fun — and it will really benefit any Web site that you apply these principles to.

Robin Nobles