Successful Web sites combine both left-brain analytics (KEI indexing, keyword phrase/density) and right-brain creativity (content that meets the wants and needs of the intended audience).

If you’re a Web site optimizer, and see yourself as someone totally void of what you think we mean by creative skills, you could be selling yourself short.

“I can’t sing,” you say. “I can’t dance, I can’t write poems, novels, and screenplays. There’s not a creative bone in my body.”

Fair enough, if you’ll join me in a new look at the idea of “creative.” Too many engineering personalities think that creativity applies only to the performing arts, or to writing or to any of the other so-called creative efforts in our lives. They do not believe that creativity can happen in any field, any discipline. But why not? Case in point…

Who Can Forget?

Remember Steve Wozniak? Does that ring a bell? It should. Steve Wozniak designed the first Apple computer for Steve Jobs, CEO of Apple Computer, Inc. Now, would you consider Wozniak a left-brain analytical engineer? Oh yes. Would you say that he was also creative? I’ll let you answer that one. How about Frank Lloyd Wright, the architect, one who lived in a world of math, geometry, stress transforms, platform coefficients, plus a host of other analytical elements. But was he also creative? A long list of visually stunning structures across this country will answer that question.

Then there was Carl Sagan, the astronomer. How left-brain is astronomy, huh? A lot, you say, and you’d be right. But was Sagan creative? Did he bring astronomy into our homes and into our lives in ways that helped us understand the wonderful workings of the universe?

And if we took the time to explore the creative talents of Albert Einstein we’d be here all day and all night. I don’t remember if it was Einstein, Edison, or Mark Twain who said, “Genius is one percent inspiration and 99 percent perspiration.”

Maybe all it takes to unleash the creative side of someone who thinks they don’t have one is to coax that person into generating a little perspiration.

Oh gosh Lee–thank you for that post. That’s the reason we’re here–to bring both sides of the brain together. You said it so beautifully. What a writer you are! You have a way with words that I truly envy.

Here’s a delightful quote from Mark Twain:

“A soap bubble is the most beautiful thing, and the most exquisite in nature . . . I wonder how much it would take to buy a soap bubble, if there were only one in the world.”

Thank you for your post.

Robin

Take a person in self help for example…how many books do you think they read in attempt to get better? To be more creative, I found a short cut through brain entrainment- its an audio program that works like a charm, creating right and left brain communication and connectivity automatically. My problem solving and creation has expanded since Ive been listening: Jts Worth a try:
http://www.centerpointe.com