
Join in this session with me as we brainstorm for content for a site that sells fishing equipment. Understand that I am not a fisherwoman! So some of my ideas may be a little crazy. Does that matter? No. Remember that no ideas are wrong. This is room #1. Write down any ideas you have. All ideas are good. We’re brainstorming for as many ideas as we can come up with. Get as creative as you can.
Don’t stop to analyze the ideas. That’s when the left brain steps in and tries to take control. We’re not allowing the left brain to enter this room.
I’ll even challenge you a little further: if an idea sounds crazy, be SURE to write it down. Those can often be the best ones.
Here are some of my ideas. I want to hear your ideas too. I’ll keep adding more of my ideas AFTER you start brainstorming with me. I want this to be an interactive experience, because that’s how you’ll learn to do it yourself.
Brainstorm with me on content for a site that sells fishing supplies and equipment:
Create a series of “how to” videos on fishing for different types of fish. Syndicate the videos to other Web sites.
Write “how to” articles about fishing, use expert articles, write articles aimed toward teens, or write informational articles. Post those articles on your site. For articles posted on your own site, if you mention certain lure, link to the lure on your site. Link to the fishing pole you used. Then, allow your content to be syndicated on other Web sites. You won’t be able to syndicate the expert articles, but you’ll be able to syndicate your own content. Use Creative Commons for syndication.
Invite celebrity fishermen to come to chat sessions to meet with your visitors and answer questions. Be sure to have specific topics for the chats, and come up with exciting and captivating titles of the chats. Promote the chats in an online calendar.
Ask the celebrities to autograph their books, if they have books, and auction them off on your site. Give the proceeds away to a nonprofit association.
Ask readers to submit their funniest fishing stories. Have a contest for the funniest fishing story of the month. Post the winners’ stories on your site. (What do you think the winners are going to do? Don’t you imagine they’ll link to your site if you’re posting their stories?)
Ask readers to submit their fishing pictures. Ideally, you want fishing pictures of all types of fishing from all states. Post them on your site. Again, people will link to their own pictures. Have contests for the largest of particular types of fish, unique fish, whatever.
Have readers submit the funniest things kids have said while fishing. Have contests. Post these quotes on your site.
Create a “find the perfect pole for you” Web-based program so that your visitors can plug in the type of fish, left hand or right hand, size, power, whatever. (Remember that I’m not a fisherwoman — so I don’t know anything about fishing poles.) The idea is to create a viral marketing tool that people will visit to determine exactly what pole will work for them, for their child, their wife, as a gift, etc.
What can you provide on a fishing site to get wives involved in fishing? After all, if a fisherman could get the wife involved, she wouldn’t gripe when her husband wanted to go fishing every weekend.
Make it a family thing. We could get into a creative discussion just on this topic.
What would you need to bring on a fishing trip? Create check lists for what to bring on a trout fishing trip, a marlin fishing trip, etc.
Fishing recipes. Then, join Amazon’s affiliate program and link to some recipe books. Ask readers to submit their recipes. (Don’t you imagine they would link to their recipes?) You could even create a PDF of all recipes for a free download.
Review fishing boats. Allow readers to submit their comments.
Do you have a funny fishing video? Submit it to YouTube with a link back to your site.
Send out a newsletter with fishing tips, reviews, this month’s funniest fishing story, kids’ quotes, etc. Post past issues on your site. Include a discount coupon off their next purchase. Build your e-mail marketing list.
Have an online calendar and post fishing events, fishing rodeos, tournaments, etc., as readers send them to you. Get readers to send in pictures from the events afterward and have an events page.
Have an expert Q&A on the main page of the site where readers could send in questions. Archive the questions on your site and make it searchable.
Offer a tips page with short tips about different lures, poles, etc.
Have a safety page with safety tips.
Create a special section for kids. Have a matching game where kids can match the fish with the name of the fish. Add coloring pages and post the pages online. Have “how to” articles for fishing with kids. Syndicate those articles. Consider other games for kids.
Add fishing quotes throughout the site. For example: “When I was a small boy growing up in Kansas, a friend of mine and I went fishing and as we sat there in the warmth of a summer afternoon on a riverbank we talked about what we wanted to do when we grew up. I told him that I wanted to be a real major-league baseball player, a genuine professional like Honus Wagner. My friend said that he’d like to be President of the United States. Neither of us got our wish.” by Dwight D. Eisenhower
Fishing trivia — have a fishing trivia game for adults.
Have free fishing greeting cards, with a discount to the receiver for their visit to your online store.
Provide a map of the best fishing areas across the country, based on what type of fishing you do.
Get local experts to discuss regional fishing and write articles and content.
Partner with local fishing tours to cross promote services and provide content.
Okay, I’ve come up with 25 ideas, but I have a lot more to add. I want YOU to come up with ideas too.
Write your ideas down, and let’s watch as creativity explodes into content and link popularity.
Robin

I’m waiting for brainstorming from you all, but here are some more ideas from me:
An area for beginners with easy-to-use poles, how-to articles, etc.
Post fishing clubs, information on upcoming meetings, how to join, contact information, location, etc. Divide it by state, province, etc.
Pictures of different types of fish, where they live, information about them, salt or fresh water, average size, etc.
Form partnerships with hunting sites and cross promote with article syndication, etc.
Weather predictions for various areas across the country
Fishing predictions for various areas (is that possible?)
Personalize the site — can be extremely effective
Enough from me — what about ideas from YOU???
Robin
Comment by robin 10.17.06 @ 3:41 pmWhat about simple ideas like adding a blog to a site??? Adding a forum??
I’m stopping here. I want you to brainstorm with me.
Someone pointed out that I shouldn’t have given 25 ideas in the beginning. That kept everyone else from having their own ideas. I apologize. I won’t do that again.
Next time I’ll get the ball rolling, and I’ll let YOU come up with your own ideas.
Robin
Comment by robin 10.18.06 @ 7:50 amBreak it down into components…..
FISHING sea/deep sea/beach
FISHING coarse/lakes/rivers/ponds
FISHING game/fly/lures
FISHING carp/tench/roach/perch/barbel/rudd/ and so on
so you would end up with fishing as the main heading,then break it down into types of fishing and then narrow it again to different species and then yet again into different ways of catching said species…..float/ledger/spinning etc this can be ‘niched’ even further as all the methods of fishing have different styles and equipment.
For example
Fishing
Coarse (fresh water)
barbel
float
large/small float
hook size
bait
presentation
the fishing niche is inexhaustable as everyone has there own methods and tricks,interaction would be a good feature on a fishing site,anglers could record there catches and methods at different venues for everyone to compare.
Comment by Paul Van Driver 10.18.06 @ 12:05 pmPaul,
Wow! Phenomenal brainstorming! Thank you. That would make great information on a Web site.
You’re right — interaction on a site like this would be a great idea.
Paul is obviously a fisherman. He knows what he would want to see on a fishing Web site. Listen to this guy.
More brainstorming:
We’ve covered national fishing areas, but what about international fishing areas? Are there fabulous fishing areas in other countries?
What about further monetizing your site with affiliate marketing or AdSense ads? Not really content, but this is an additional way to make money.
Podcasts where you interview experts in the fishing industries, or an expert from each major area.
Other ideas?
Robin
Comment by robin 10.18.06 @ 3:01 pmA page listing local bait and outdoor goods stores
Start an online fishing contest. A measuring tape along side the fish for a total length wins.
A page of fishing knots and how to tie them.
A lake listing with resorts and lodges. Also mentioning public access.
These are a few ideas I have.
Roger
Comment by Roger Mayer 10.18.06 @ 3:22 pmRoger,
YES! Wonderful ideas! Thank you so much. Fishing knots–now that’s cool!
Fishing lodges–all excellent ideas.
Now we’re really brainstorming together.
If we created a site with these ideas, we’d have The Meca Fishing Site, and we wouldn’t have to work on building link popularity at all. People would naturally link to it.
Our potential customers would visit due to the content. Our site would open so many different keyword windows of visibility. Customers would come back again and again because we’d be adding new content on a regular basis.
While they’re viewing the different content, we would link to our various products from our blog, articles, etc. That’s a very important part that you can’t forget. Point your visitors to YOUR products to increase your sales.
Another idea of mine:
Let’s say you’re fishing on a lake and catch a fish, but you don’t know what kind of fish it is. What if we had a program on our site where you could type in the type of water (salt vs. fresh), where you were fishing (lake, river, deep sea), colors of fish, size, and so forth. The database would spit out pictures of possible fish for you.
Would that be helpful on a fishing site?
Robin
Comment by robin 10.19.06 @ 8:24 amOne thought to add: talk to your customers. What do THEY want to see on your site? Roger and Paul gave some amazing insights into what a fisherman would want to see on a fishing Web site. Their insights were invaluable.
We could come up with 100 ideas of our own, but if we fail to listen to our customers, we’ve fallen short.
That’s a very important lesson to learn:
Listen to your customers!
Robin
Comment by robin 10.23.06 @ 11:18 amFly fishing has been a passion of mine for many years. Like everybody else I started by just “going fishing” and then I came across a magazine about fishing that inpspired me and from the occasional buying of the magazine I became a subscriber and from there on I bought a book, and later another book and today I have over a hundred books abot flyfishing.
Comment by Tony Roocroft 11.04.06 @ 3:54 amAnd they have taught me so much. One of the very best I ever read was called “What The Trout Said” by Datus Proper.
Datus Proper wrote his book based upon “conversations” he had with trout. Of course it is a book about how to catch fish but from a different angle as you can infer from the title. He tried to get into the “mind” of the trout.
I have recently become inspired by my re-reading of many of my books (some 40 years old) to help people understand the thinking and theory behind successful fishing rather than the the simple mechanics. My site http://www.floatinglines.com was started quite recently with this objective in mind.
It’s attempting to answer the Why questions instead of the What or Which type of questions that most fishing sites talk about.
Tony,
You’re also personalizing your site, which is an excellent way to handle your Web site. Your site is very personalized. You’re telling stories–and people can get wrapped up in your stories. It’s one way to differentiate you from all of the other fishing sites out there.
Plus, the entire site is a blog. When you get comments, you can answer the comments in a personal way. This also adds the “personal” touch.
Thanks so much for this very enlightening post. Good luck with your fishing site!
Robin
Comment by robin 11.04.06 @ 1:23 pmfunnilly enough im working on one now if anyone has any free content, zen templates that would suit etc please feel free to contact me.
I think an accurate postage module for light weight items with mass quantities, plus fieldtester section that enables web based feedback, with map function, e.g. I caught this….here…. but only viewable by the people who have signed up and paid to be field testers for particular products.
and a module, that allows customizing of the packaging, e.g. made for…..or locally made for orders on particular groups. e.g. insert shop name who purchased etc.(this would be in an admin section.)
send us samples section, to enable B2b access with other suppliers for fieldtesting and marketing and internal testing.
trophy rooms
kids - automatic selection of a largest size and random spot prize per month to signed up with photos of fish caught on lures within the site.
oldtimer methods - rigging, general fishing.
Comment by redspinlures 12.09.06 @ 5:13 ammy tacklebox - area to show what you use, and have a sell my gear section connected to it.
downloadable virtual fish, but freshwater species, maybe even a vitual yabby, maybe some virtual crustaceons as well.
a virtual casting pond.
custom lure section. (WYSIWYG)
weather forecast based on IP locality.
flash fish species presentations.
fishing mpegs.
Comment by redspinlures 12.09.06 @ 5:57 amLeave a comment
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