Robin Nobles Says...Use creativity to help you 
build quality content!

Search Engine Workshops Presents

The Idea Motivator

At The Workshop Resource Center

Brainstorming for a Costumes Web site: a Challenge for You
Saturday October 28th 2006, 10:00 am
Filed under: Industries, Costumes

Vampire Dog

Someone sent me some of the cutest and most creative pictures of animals dressed up for Halloween as well as pumpkin designs. I’m going to post a few of the pictures here between now and Halloween, and even one or two of the pumpkin pictures afterward. (I don’t know who to attribute the pictures to or I would. If anyone knows who took these delightful pictures, let me know and I’ll ask permission to use them.)

So, going back to our discussion of yesterday, let’s say that you sell costumes online. It’s the Halloween season. What makes your site different from all of the other costume sites out there? What is your Unique Selling Proposition?

If you had a costume site, what could you do with pictures like this? What other content could you create to distinguish yourself from the competition?

What could you do to make me want to buy from YOU rather than your competitors?

THINK about it and put your creative minds to work.

Remember: as you’re creating for the examples I give here, always keep your own site in the back of your mind. How can the ideas you create here translate into your ideas for your own site. Write those ideas in your idea journal.

Robin

P.S. Check out the Vampire Dog’s teeth as he leans over to bite the defenseless little dog in the RIP casket. How hilarious! Now how creative is THAT?!


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1 Comment so far

If you sell costumes online, what about getting your users involved with your site?

Create a page on Halloween parties, and write up some Halloween party ideas for different age groups. Ask your users to submit their own party ideas, complete with pictures. Post them on your site. Link to your party supplies, if you sell them.

Get your users to submit pictures of their Halloween costumes. Did they make their own costumes? Set up a form where they can post their design ideas on your site complete with pictures. Is this taking away from your costumes? You’re setting yourself up to be THE COSTUME STORE online, complete with “how to create your own costume” as well as ready-to-wear costumes, party ideas, etc. Think of the whole picture.

Downloadable music for parties

Remember that we aren’t just talking about Halloween here. Do the same thing for all of the holidays.

Holiday coloring pages, print outs, games, etc., for the kids.

WHAT ELSE?? I’m not going to brainstorm without you. :)

Robin

Comment by robin 10.30.06 @ 10:52 am



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