Do you realize how many people type questions in the search query box? They want to know how many ridges are on a dime or how to tie a tie.

Capitalize on this trend by writing Web site content that answers questions. The heading and title for the page should be a question, and the content should be the answer to the question. Answer the question as if you’re a reporter, including the who, what, where, how, and why of the “story.” Make it complete.

Often, these questions have high KEI values and low competition. I’m looking at a page in Wordtracker right now with KEI values beginning at 130,000 with competing numbers of around 10. (A “good” KEI value is 100.)

Here’s what I did. I went to Competition Search in the Multiple Search area and typed in the word “how.”

The #1 result is:

Blue Screen of Death How Do I Fix It; KEI is 130,948; count is 1183 (meaning that 1183 people searched for that phrase in Wordtracker’s database over the last 60 days); and the competition is 10. I chose the Google search engine. Remember that these figures represent a small window into the search world–a very small percentage.

How could you use this phrase successfully? As the H1 title of the content at the top of the page, use Blue Screen of Death as the main title, and How do I Fix it as the subtitle. Use it as an H2 as well but adding additional words, but don’t go any further with headings. Use it in the title tag and meta tags (metas don’t count for much but still use them).

Continue optimizing the page, and be sure to consider both on- and off-page factors. 

Other suggestions in the “how” page of Wordtracker (These all have KEIs over 100,000.):

How to Fix it Car (Competition: 20)

Drunk Driving and How to Fix It (11)

How to Fix Your Dishwasher Do it Yourself (13)

How to Fix Your TV if it Loses its Color (13)

Before you reach KEIs of below 100, you have to get below the #35 keyword.

Try it yourself. Go to Wordtracker and type in words like “how,” “why,” “what,” and other question words. What do people want to know? We’re talking about behaviors here–not keywords.

Then YOU create the content for your Web site and YOU be the one with the Web pages that show up on top.

By the way, be sure to visit the KEI Observation Deck for a daily dip into phenomenal KEI values. I’ve given you a small view today, but my partner John Alexander knows how to extract pure gold from Wordtracker. Visit his blog and watch him at his best.

Robin