We sell crafts jewelry and ahome accessories - All are handmade by individual artisans in the USA. Any ideas or resources yoy could share on tittilating facts for this subject would be great.
Loved your article!
Steve

Steve,

I only found one reference to jewelry–regretfully.

In the United States, more gold is used for manufacturing class rings each year than for any other category of jewelry.

However, I found some interesting facts about famous artists, but I wasn’t sure if that would be something you could use. If you want that info., let me know.

To me, I would go more with the angle of US artisans creating handmade gift items. I personally love things like this — one-of-a-kind gift items.

When I buy gifts, I buy gifts to make the person happy–gifts that make people smile. I buy gifts that people wouldn’t buy themselves.

This sounds like the type of thing that you sell — which would all be connected to your unique selling proposition.

Write content centered around the history of the various pieces. If one of your artists creates unique plates, have him/her write a background of the plates and designs. Do the same with your other artists.

Plus . . .

What is the history of plates in general? What is the history of the bracelet? How did bracelets come to be? Were they worn in early Egyptian times? Of course. Before then? What were they made of? Gold and precious jewels? What else?

Did bracelets have any religious significance? Could anyone wear them, or just royalty? Get very curious here and find out. Keep asking one question after another, and keep going until you find out the answers.

Based on “old” times, what would the significance of your bracelets be (if any)? Might be fascinating.

Talk about bracelets through the ages. It would be quite interesting material. Show pictures of the old bracelets on these pages as well as your bracelets as comparisons, and links to the “buy now” button.

When did candles come into being? Candles are one of those “perfect” gifts that almost any woman would love. Capitalize on it with all of the unique candles your artists create.

How can candles be displayed? Get creative here. Talk to your artists for ideas. Brainstorm.

Of course, I don’t know what you sell. But remember that items can be sold for other purposes.

Describe your items using the five senses with muscle words. Bring your potential customers “into the scene” by setting the scene for them. More information can be found in this blog.

You can also search on the engines for quotes for jewelry. What have famous people said about jewelry? Use those quotes on your site.

I hope this helps.

Robin