Comments on: Idea Partners — Day #7 of the 12-Step Creativity Program http://www.sew-wrc.com/idea-motivator/2006/12/04/idea-partners-day-7-of-the-12-step-creativity-program/ Where Creativity Explodes into Content and Link Popularity Wed, 07 Jan 2009 14:02:30 +0000 http://wordpress.org/?v=2.0.4 by: Content Challenged? 3 Steps for Easy Content Creation | Idea Motivator http://www.sew-wrc.com/idea-motivator/2006/12/04/idea-partners-day-7-of-the-12-step-creativity-program/#comment-1562 Mon, 23 Apr 2007 18:58:47 +0000 http://www.sew-wrc.com/idea-motivator/2006/12/04/idea-partners-day-7-of-the-12-step-creativity-program/#comment-1562 [...] 3. Grab an idea partner and begin to bounce ideas off each other. Start with one target audience, like collectors. What do collectors want to see at a used bookstore? That’s what it’s all about: what the audience wants to see–not what YOU want to give them. At this stage, all ideas are good, so write them all down. For help in learning to brainstorm, go through my 12-Step Creativity Program. [...] […] 3. Grab an idea partner and begin to bounce ideas off each other. Start with one target audience, like collectors. What do collectors want to see at a used bookstore? That’s what it’s all about: what the audience wants to see–not what YOU want to give them. At this stage, all ideas are good, so write them all down. For help in learning to brainstorm, go through my 12-Step Creativity Program. […]

]]> by: robin http://www.sew-wrc.com/idea-motivator/2006/12/04/idea-partners-day-7-of-the-12-step-creativity-program/#comment-998 Tue, 30 Jan 2007 16:00:10 +0000 http://www.sew-wrc.com/idea-motivator/2006/12/04/idea-partners-day-7-of-the-12-step-creativity-program/#comment-998 Marc, I couldn't agree with you more. Not all ideas are workable. That's part of the reason for "room #2" that I've explained in this process. I recently had this (what I considered) GREAT idea that I wanted to implement here as part of the blog. One of my idea partners (John Alexander, who is as right brained as I am) thought it was a wonderful idea too, so we were ready to run with it. Then, I talked to Martin about it. Martin is the left brain to my right brain. We work together on this blog. Martin keeps me grounded (or tries to). Though Martin liked the idea, he explained to me how it would never work from a technology standpoint. I had (to quote your terms) "fallen in love" with a "crazy 8 ball" idea of trying to help you all brainstorm using technology, but there was no way to connect the technology to the brain/creativity. So, I had to let the idea go. Now, I have a new idea. This one is doable. :) Thank you so much for pointing this out. I appreciate it. Robin Marc,

I couldn’t agree with you more. Not all ideas are workable. That’s part of the reason for “room #2″ that I’ve explained in this process.

I recently had this (what I considered) GREAT idea that I wanted to implement here as part of the blog. One of my idea partners (John Alexander, who is as right brained as I am) thought it was a wonderful idea too, so we were ready to run with it.

Then, I talked to Martin about it. Martin is the left brain to my right brain. We work together on this blog. Martin keeps me grounded (or tries to).

Though Martin liked the idea, he explained to me how it would never work from a technology standpoint. I had (to quote your terms) “fallen in love” with a “crazy 8 ball” idea of trying to help you all brainstorm using technology, but there was no way to connect the technology to the brain/creativity. So, I had to let the idea go.

Now, I have a new idea. This one is doable. :)

Thank you so much for pointing this out. I appreciate it.

Robin

]]> by: Marc Sandefur http://www.sew-wrc.com/idea-motivator/2006/12/04/idea-partners-day-7-of-the-12-step-creativity-program/#comment-882 Sun, 14 Jan 2007 16:43:25 +0000 http://www.sew-wrc.com/idea-motivator/2006/12/04/idea-partners-day-7-of-the-12-step-creativity-program/#comment-882 I'd like to add to your list of idea partner qualifications. I think that a partner must be able to set aside his baser competitive instincts while brain storming. If the competitiveness is a playful kind which both partners enjoy doing together, this is fine. However, if it comes from a deep insecurity, a deep need, the collaboration will be poisoned. A good partner must also be able to resist falling in love with one's own idea. This is the cause of the "not invented here" sickness. When you are able to spontaneously generate ideas, you will find that they're a dime a dozen and that you don't have to tenaciously hang on to any one idea to your last dying gasp as if it were your only child. It's not "your baby", its just an idea, so get over it. If you can't, then you won't have the fluidity required to incorporate or build off of your partners input. The whole idea behind collaboration is that each partner leverages off the others input to bring the over all product to the next level. I've found that with the right partner, quality concepts can be generated with amazing rapidity. I’d like to add to your list of idea partner qualifications. I think that a partner must be able to set aside his baser competitive instincts while brain storming. If the competitiveness is a playful kind which both partners enjoy doing together, this is fine. However, if it comes from a deep insecurity, a deep need, the collaboration will be poisoned.

A good partner must also be able to resist falling in love with one’s own idea. This is the cause of the “not invented here” sickness. When you are able to spontaneously generate ideas, you will find that they’re a dime a dozen and that you don’t have to tenaciously hang on to any one idea to your last dying gasp as if it were your only child. It’s not “your baby”, its just an idea, so get over it. If you can’t, then you won’t have the fluidity required to incorporate or build off of your partners input. The whole idea behind collaboration is that each partner leverages off the others input to bring the over all product to the next level.

I’ve found that with the right partner, quality concepts can be generated with amazing rapidity.

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