Let’s say you sell children’s clothing online. Why not put your children’s clothing in purple, green, and gold colors on the main page of your Web site. Have some graphics made to celebrate Mardi Gras.

Put out press releases, send out newsletters, post the information on your blog, etc.

With every sale, include Mardi Gras beads for the kids.

You could even donate $5 from every sale toward the re-building of New Orleans (maybe to Harry Connick Jr.’s cause). Include this in your press release.

Have fun!

Robin

By the way, here’s some interesting info for you. I went to high school in a small town in Mississippi about an hour from New Orleans. A lot of people from New Orleans buy property in that town and build “weekend homes” that are quite elaborate.

Harry Connick Jr. has a home there, or used to (I’m not sure about now). When he got married, he purchased a Black Angus calf from my brother as a wedding present for his wife.

She wanted a Black Angus calf. I think that’s kind of neat. She could have anything she wanted, but she wanted a calf.

Harry’s father is a very prominent attorney in New Orleans.

Anything, just a bit of New Orleans trivia.

Robin

What about focusing on a local celebration? Your area has a local flower festival, a local hero, or even a state-side celebration that has something to do with your state or area.

You may even decide to focus on a cause, and you could have a celebration to raise awareness for the cause and raise money or donated items.

Let’s say you have a small nuts and bolts site in Chicago, so once a year you have a celebration to raise awareness for the homeless people in your area. You also have a brick and mortar company. You decide to have a “real” celebration as well as a virtual party. You decorate your business accordingly, and you serve snacks, etc.

You ask your customers to donate old winter clothes and coats to your store, and you’ll turn them over to a cause that will make sure the homeless gets them for FREE.

Do the same thing online. Ask people to ship their old coats and winter clothing to you.

Notify the press about what you’re doing, and you can send out press releases, etc. Set up a separate Web page to promote your cause, and every year, promote it again.

Robin