Did you know that your Web site is not really your Web site?

Yep. Your Web site is actually your customers’ Web site. It should be written for your customers with them in mind. Everything on your site should be targeted just for them. Forget about what you want on your site. You don’t matter.

Too many Web pages are written with the “me me me” or “we we we” mind set.

“This is our company, and we do this and we are the best and our company is #1, and here is a picture of us shaking hands with the mayor (yawn), and here is a picture of our office (yawn), and here is a picture of our factory (yawn), and here is us getting an award (yawn) and on and on and on.”

Who cares??!! 

When a potential customer comes to your Web site, do you think they want to see a picture of your office?

NO!

Customers want to see pictures of what you’re selling! Customers are “me me me” focused. Give them what they want immediately or they will hit the back button and go to your competitor who cares about them.

Comb through your site looking for the overuse of “our,” “we,” “I,” and your company name. Change the sentence structure to where you’re saying “you” and “your” and that your concern is for your customers and what you can do for them.

For example:

Our toy store has been in business for 25 years, and we decided to bring our unique products online. We are dedicated to giving you the best shopping experience ever. (4 “we” words, and 1 “you” word)

Change to:

Kids of all ages, welcome to the toy store of your dreams!

Spend time browsing through the interactive areas building an online Mr. Potato Head or dressing your own online Barbie Doll. Fill out a wish list and copy it for your parents!

Parents, be sure to visit the Consumer Alerts area for the latest toy safety recalls.

Again, welcome! We’re glad you’re here. (1 “we” word and 6 “you” words–including kids and parents)

The bottom line is, focus your Web site on your customers. Make them feel welcome. Prove to them that the Web site is just for them. Add your content on a continual basis. Give them a reason to come back. You will be building link popularity with each and every new page of content you add to the site.

Visit the “We We Calculator” to see if your content is customer focused or focused on you. This is a really cool tool.

Robin