Ideas are all around you. All you have to do is listen for them. That seems so simple, yet in our hectic world, we’re often too busy to stop and listen.

Listen to your clients. What are they telling you? What words do they use? Each word could be an entryway to a new idea for you.

Don’t jump to take action or offer advice until you listen carefully. Remember not to be negative.

A client may tell you that he wants to market his products to an off-the-wall brand new target audience, and you may think it’s the worst idea since the introduction of “New Coke,” but don’t open your negative mouth. Listen. What is the client’s reasoning? Will this new audience open additional keyword windows and revenue streams into the site? Brainstorm back and forth. It just may be worth pursuing. After all, no one knows the client’s business better than the client.

Support the creative needs of others. Don’t shoot their ideas into the dirt. Learn what challenges they’re facing by listening.

Together, you just might make some of those wild ideas work.

Robin