Many people believe that visitors don’t read the contents of a Web page.

Wrong.

Buyers read content if it’s written and laid out properly on a page.  

Try these simple tips and see if they work for you.

1. 1. Avoid long paragraphs that few people will take time to read. Short paragraphs that people can skim will work much better.
2. 2. Use numerical or bulleted lists.
3. 3. Try bolding certain words to make your content easy to read.
4. 4. Use mini headings to separate the content into sections.
5. 5. Start with an introductory paragraph that draws the reader in and end with a closing paragraph that ties up all loose ends.
6. 6. Focus on the benefits of your products and services to your buyers.
7. 7. Don’t use images gratuituously. White space is your friend.
8. 8. Keep your word count to around 400-600 words per HTML page. You need enough words to accurately describe your product, service, or company.
9. 9. Keep everything on the page focused on one topic. Move other topics to another page.
10. 10. Pull your readers into your content by describing your products and services using the five senses. Give your readers a sense of how they would feel when they use the product, as opposed to making the experience totally impersonal.

Take time with your content and don’t just toss it on a page, and you’ll help to increase your conversion rates.

Write content that flows, and it will “float” (or flow) to the top of the engines. Think in terms of LSI (Latent Semantic Indexing), or well-rounded content, and use supporting words as you write your content. The power of LSI is astounding.

Good luck!

Robin