What is a “walk through”?

Let’s say that you’re a real estate agent, and you’re trying to think of different types of content to add to your Web site.

Consider walk throughs.

Remember that in order to make the sale, you’ll have to find out the likes and dislikes of the female part of the buyer equation (if there is one), because her approval will more than likely make or break the sale. (http://www.searchengineworkshops.com/articles/largest-audiences.html)

To give you a little tip, what do women look for when buying a house? What about a walk through of the master bathroom, the walk-in closets, unique areas that will grab their attention such as a shoe closet, or a glimpse of the roomy kitchen?

What types of walk throughs am I talking about?

You could certainly do video walk throughs, which are quite effective. Or, you could have a slide show and use text to describe what the visitor is seeing.

What other online businesses could benefit from walk throughs?

Vacation property

Hotels

Bed and breakfasts

Museums

What about hunting or fishing retreats/camps? Wouldn’t that be a great selling point for an avid hunter . . . to see a walk through of the terrain he’s going to be traveling through if he chooses to go on that particular hunt?

What about spas and other retreats? Let your potential customers feel the relaxation all the way through your Web site as they view the pictures, watch the movies, or read the content.

Get creative here. You could even have walk throughs of antique stores. Try a walk through of an antique book store. How enticing would that be? Wow . . .

Robin