If you have a site that sells clothing, you may think that having pictures of the clothes with a brief description of them is enough content for your site.

Wrong.

What about adding content on what constitutes the latest styles for this particular season?

What about tips for accessorizing for this season? Are scarves in? What type of pants are in style? Cuffs or not?

What about accessorizing each outfit with jewelry, shoes, etc.? You may make more sales if you do.

What colors are in style this season?

You could create content focused on different body shapes. For larger people, what tips would you offer?

What about creating an interactive area where your potential buyers could match tops with pants and add jewelry, shoes, etc., to the mix to see how it looks as a complete outfit? Let your buyers get creative with their own outfits.

With the idea above, you could even have a ”wish list” area where your buyers could save their clothes, then direct family members to the area for gift ideas.

You could set up greeting cards for family members/friends to send out when they purchase clothes as gifts.

What about setting up an expert Q&A on your site, so that your visitors could send in questions and a fashion expert could answer them. Post a new question each week on the main page of your site.

Consider creating a newsletter that offers style tips, what’s “hot” in the clothing industry this season, and other items of interest to your buyers. Offer a discount once in a while. Encourage your potential customers to sign up and list their birthdays. On their birthday, offer a nice discount as a gift.

Any other ideas?

Robin