How many times do you go to a search engine and type in a question, or even a partial question?

What is the heat cycle for cats?

How can I add an image to a Web site?

How can you repair a scratched CD?

How many journalists use blogs on a regular basis?

Where is my tax refund?

People use the Web like a giant encyclopedia. We trust it to have all the answers. So why should our competitors provide the answers, when we could pull in the traffic to OUR sites?

Do you provide content on your site besides just the products you sell?

Start adding content here and there that answers questions about how to use your products.

Do you sell ties? Create a page on “how to tie ties.” Create others on how to clean ties if they’re stained with mustard, ketchup, blood, etc. Do you sell the cleaning products? Even better! Link to the cleaning products in your copy.

Do you sell hats? Create a page on how to clean the type of hats you sell. Create another page on how to keep the hats looking new. Link to hats in your copy.

Do you sell auto supplies? What about some “how to” pages? How do you install brake pads? How do you change the oil in a car? What are some simple maintenance tips for keeping your vehicle running in top shape? You could even create a downloadable form for your visitors to keep track of the maintenance they do on their vehicles, including ordering supplies from you.

Do you sell candles? What about some tips for what to do with excess candle wax? Or, how to get candle wax out of clothing or off furniture. Create separate pages devoted to each.

Remember to keep each page focused on one topic (question) only. Create a new page focused on a new question (topic). Build your Web site content in this manner, and you’ll be adding valuable content for your Web site visitors. Also, be sure to link to your products in your content as appropriate.

Good luck!

Robin