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Here’s a typical scenario:
You have a Web site, and you know you need content. Your Web site’s success depends on it. You’re trying to follow Matt Cutts’ advice (video here)on the three points of a successful Web site: crawlability, quality content, and a hook to get someone to link to you. But the “quality content” is giving you problems. A lot of them.
The dilemma is, you can’t think of any original content to write for your site. You sell used books online. Other than the books, what else is there to write about?
Plus, you’re a entrepreneur, not a writer. This presents a small problem too.
Let’s take this “problem” and come up with a solution.
Our goal: original content for a used online bookstore and some help in writing it.
What are the steps we have to take in order to come up with creative content ideas?
First, what do we need to know about the Web site?
1. What is the focus of the site? This is fairly easy in the case of the used bookstore, but it’s not so easy if the Web site sells a highly specialized piece of equipment. We need to understand what products or services the site offers. The more you understand, the better off you’ll be when you try to brainstorm for content. In the case of the bookstore, we assume this isn’t an affiliate store, but never assume. Know for sure.
2. Who are the target audiences? Every Web site has more than one target audience. Each target audience can be addressed with specific content just for them. Collectors are willing to pay a lot of money for first edition copies in excellent condition, and so are fans who are looking for autographed books. Writers are also a target audience for a used book store, and those who don’t want to pay full price for new books. Who else?